Press Archive


7x7 2/3
W San Francisco’s TRACE Restaurant Debuts Wine Down Weekends

My Domaine 2/18
13 Scrumptious Recipes That Incorporate Honey

Cheers 5/13
W San Francisco Adds Gabriele Originario as Director of Beverage and Food

Hotel News Now 5/19
A roundup of US hires, promotions

The Culture Trip 5/21
The 11 Best Eco-Friendly Restaurants In San Francisco

HospitalityNet 5/27
Gabriele Originario has been appointed Director of Beverage & Food at W San Francisco - CA, USA 5/30
Gabriele Originario has been appointed Director of Beverage & Food at W San Francisco

4 Hoteliers 6/9
Global Update: Who's Where and Doing What - June 2016

eHotelier 6/9
On the Move – May 2016

Food Network 6/18
Chefs’ Picks: Summer Cocktails

Forbes Travel Guide 7/21
A Look At San Francisco’s Vegetable-Driven Cuisine

VacationIdea 9/1
50 Best California Weekend Getaways & Destinations

Food & Beverage Magazine 9/16
W San Francisco Appoints New Director of Beverage & Food


The Examiner 1/11
New Year's resolution: Eat, drink and be thrifty

Haute Living 5/6
7 Delicious Brunches that Celebrate Mother’s Day in SF

7x7 6/23
Secret Recipe: Salmon with Black Bean Glaze at W San Francisco's TRACE

Haute Living 11/25
SF Bay Area Restaurant Bites: Black Friday, Hanukkah, Truffles And More

Buzzfeed 11/28
Your Ultimate Guide To Enjoying San Francisco

Locale 12/2
10 San Francisco Hotels for the Holidays

Eater SF 12/17
Where to Eat on Christmas Day in San Francisco

Haute Living 12/23
SF: 7 Festive Restaurants to Celebrate Christmas Eve and Day


Gastronomique En Vogue 2/14
Best Last-Minute Valentine's Rendezvous in the Bay Area

Thrillist SF
SF's Best Lunch & Booze Specials

Haute Living 2/12
Haute Gifts and Getaways for Valentine’s Weekend

Zagat 3/27
Four New Bay Area Brunch Places to Try This Weekend

7x7 3/27
Foodie Agenda: Healthy Brunch at Trace, The #Hashtag Cocktail, and More

Zagat 4/14
SF's 8 Most Decadent Chocolate Desserts

99.7 Now! 6/19
Best Breakfast Spots Before San Francisco Pride 2014

Racked San Francisco 7/21
Lunch and Fashion at the W; Fiat Lux Jewelry Trunk Show

7x7 10/8
Foodie Agenda: Plank Opens in Oakland, Marla Bakery Does Brunch, & More

7x7 10/28
The Top 8 Pastrami Spots in the Bay Area, Ranked

The Bay Area Reporter 11/13
Days of wine & poses

7x7 12/20
Why You Should Celebrate Yourself this Holiday Season

JetSetEra 12/21
Haute Holiday offerings at W San Francisco


Marin Magazine - November (print)
Honey, Honey - Bees at W San Francisco 

Tablehopper 10/15
Jason Rea Hired at W San Francsico 10/10
Who's Going Where and Doing What 

Hotels Magazine 10/10
People on the Move

Food & Beverage Magazine 10/10
W San Francisco Appoints Jason Rea as Executive Chef

Plate October
People on the Move 

San Francisco Business Times 10/10
W San Francisco Poaches Michael Mina Chef

San Francisco Chronicle 10/09
New Face, New Place 

Tablehopper 08/06
Pop Ups - Local Motion 07/16
Bacon Bacon - Local Motion Dinner Party at TRACE SF 07/19
Bacon Bacon & W San Francisco Cook Hog-Heaven Dinner

Zagat 07/15
Local Motion Dinner Featuring Bacon Bacon at TRACE 

Refinery29 07/08
Best Up Late Eateries in SF 06/24
Chairman Bao Buns Without the Wait

San Francisco Business Times 06/14
Hotel Restaurants are a Hive of Activity 05/25
Tuesday's Memorial Day Recovery Meal

The Rundown 05/23
Brunch Happy Hour at TRACE 

San Francisco Magazine 05/21
Brunch Happy Hour at TRACE 

Tablehopper 05/21
Pop-Ups Newsletter

HauteLiving 05/10
Mother's Day Guide 05/08
Best Brunch Options - Mother's Day 04/22
Gourmet Sliders - Fiveten Burger at TRACE

Eater SF 04/19
Last Call for Eater Burger Week - Fiveten Burger at TRACE 04/19
Food Trucking Events with Cloth Napkins 03/19
Dumplings and Rice Balls for Dinner - KoJa Kitchen at TRACE

SF Station 02/19
TRACE Collaborates with Little Green Cyclo Truck

Tablehopper 02/12
Chatterbox - Pop Ups Little Green Cyclo at W

NBC Bay Area 01/16
Brass Knuckle Rocks Music Food 01/15
Food truck Brass Knuckle cooks at the W


SF Station 12/21
Dining Out on Christmas in San Francisco 12/16
Food Truck Dinners at W San Francisco Hotel 

Urban Daddy 12/13
Dining to Save the Bacon Bacon Truck

Tablehopper 12/11
Pop-Ups: Babon Bacon at the W 

Tasting Table 11/16
Trucks Gone Wild 10/30
Bay Area chefs put homemade spin on Pop-Tarts 

San Francisco Travel 10/26
Where to View, Cheer and Celebrate the San Francisco Giants in the World Series 

The Daily Meal 10/26
World Series Boozing: Where to Drink and Watch  in San Francisco

Tablehopper 9/11
Fun Hapa SF Dinner at TRACE This Thursday September 13th 

Tablehopper 9/11
Buon Giorno: Jessica Alba Spotted at TRACE 8/29
Chef Paul Piscopo Welcomes SF Food Truck

Eater 8/29
Coming Attractions 8/13
Beat a Blissful Spa-ing and Dining Retreat to the W San Francisco

CBS San Francisco 6/11
Best Breakfast Spots Before SF Pride

7x7 San Francisco 6/8
Russian Standard Bartender Competition 5/21
Happy Hour Just Got Sweeter UPSTAIRS 5/10
TRACE Doing Pop Tarts and Bellinis for Mother’s Day

San Francisco Business Times 3/23
Finalist Best Restaurant 

Tango Diva 3/5
A Transformer Experience at the W San Francisco 2/8
Foodie Agenda: Valentine’s Day 2/7
Top 5 Valentine’s Dinner Dates

San Francisco Business Times 2/3
Restaurants Are Serving Up New Jobs

San Francisco Business Times 1/27
San Francisco Hotels Whip Up Restaurants That Even Locals Will Love

Elle Décor  1/26
Dine on Design: A Focus on Design Makes These Three Downtown Hotel Restaurants Worth a Trip to San Francisco

SF 1/06
To and fro around the Lower Haight 

Tablehopper 1/3
No, I Won't Reenact the Cheese Shop Skit. I Just Want Breakfast!

SF Examiner 1/01
Bay Area travel destinations setting a green standard


HauteLiving 11/16
TRACE, W Hotel's New Restaurant, Unveils Thanksgiving Menu

Inside Scoop SF Gate 11/15
Nightcaps 11/15
7x7 Design Issue Celebration at Mcloughlin Gallery 

Eater SF 11/11
TRACE in Thanksgiving Dinner Round-Up

SF Examiner 11/10/2011
TRACE is Setting a High Bar for Fine Hotel Dining

7x7 11/3/2011
Triple Threat: A Night Out in Yerba Buena

SF Examiner 11/2
TRACE Restaurant Opens Stylishly Restyled Doors

SF Examiner 10/28
TRACE Restaurant in San Francisco

GrubStreet 10/20
Step Inside the New W Hotel Lounges, Designed by Stanley Saitowitz

7x7 10/19
San Francisco's W Hotel Keeps Rolling Out Stylish Improvements

San Francisco Chronicle 10/16
The IS List: Fog Forecast for W Hotel Bar and Beyond

World Interior Design Network 10/14
W San Francisco Reopens After Upgrades

Tasting Table 9/28
Checking In - At TRACE, Paul Piscopo is as Good as Ever

SF Foodie 9/28
...Drinks at the W Hotel

Grub Street SF 9/27
...Lobby Bars to Reopen at the W

Tablehopper 9/27
Now Open in SoMa: TRACE at W San Francisco

MSNBC - Today Travel 9/24
6 Trends Changing the Hotel Industry

Tasting Table 9/23
TRACE at the W Hotel

Five Star Alliance 9/21
New in San Francisco: TRACE Restaurant at the W Hotel

SF Examiner 9/20
Popcorn as a Soup Garnish? 

HauteLiving 9/13
Top 5 Hotel Bars in San Francisco 

SF Gate 9/11
What's New: Restaurant reopenings kick off fall rush 

Inside Scoop SF 9/9
Now Open: Trace, Brassica, Alex Italian Restaurant, Deli Board, Pastry Cupboard, more 

SFist 9/9
SFist Drinks: The Jalapeno Lemonade At Trace 

Grub Street 9/7
Check Out the Menu and the Redesign at Trace, Now Open at the W 

Wall Street Journal 9/7 (from 7x7) 
The W Hotel Reveals Trace (And It's Good) 

Daily Candy 9/6
Trace Restaurant Takes Local Downtown - Farm to City Table at the W

Eater SF 9/6
Inside Trace, Now Open at the W Hotel 

7x7 9/6
The W Hotel Reveals Trace (And It's Good) 

SF Foodie 9/6
Bi-Rite's Bouncer, Tyler Florence Fires, and Trace Opens 

SFist 9/6
SFist Digests: Locavore Improves, Bi-Rite Hires Bouncer, And... Fried Bubblegum 

KSFO 560AM 9/3
Edible Escapes - TRACE General Manager Joost Folkers interviewed (21:25) 

Thrillist 9/1
Trace: An SF-approved hotel bar/resto 

Bay Area Reporter 9/1
Out There - Designed for Columnist Intake 

Inside Scoop 9/1
Looking Ahead to the Early September Restaurant Openings 

Urban Daddy 9/1
Trace Grand Opening at the W 

TravelSquire 8/30
W Hotel San Francisco: A World of Wow 

HauteLiving 8/29
W Hotel Taps Stanley Saitowitz to Revamp W San Francisco 

Clout & About 8/28
The Grand REVEAL, September 5 ~ The W Hotel Says Bye Bye XYZ...Hello Trace! 

KGO 810AM 8/27
Dining Around - W Insider Stacy Sugarman interviewed (31:50) 

Fast Company 8/27
The San Francisco W Pays Homage to the City's Silent Star: Fog

Luxury-Insider 8/26
W Hotels Taps Stanley Saitowitz to Revamp W San Francisco

World Interior Design Network 8/22
Trace Restaurant to Receive Stanley Saitowitz-Designed Facelift 

PreVue 8/22
San Francisco Wins Greenest City With a Little Glam 

World Construction Network 8/22
Trace restaurant to receive Stanley Saitowitz-designed facelift 

Architecture Ticker 8/22
Stanley Saitowitz of Natoma Architects Redesigns W San Francisco Hotel

Inside Scoop 8/18
Stanley Saitowitz's design at Trace will be an Ambrose Bierce-inspired microcosm of San Francisco

Otto Otto 8/10
W San Francisco Restyles Public Spaces 

Elite Traveler 8/2
Elite Getaways - Western Zen

Harper's Bazaar UK 8/2
Where to eat, drink & shop in San Francisco 

ArtInfo 7/28
As W Redesigns Its Hotels to Suit Their Cities, Architect Stanley Saitowitz Brings San Francisco's Fog Inside 

Boutique Design 7/28
W San Francisco Updates Interiors 

Hospitality Style Travel Design Blog 7/28
W San Francisco Getting Updates 

SF Examiner 7/5
A Bite of the Bay at the W San Francisco's New Restaurant Trace 

SF Business Times 7/1
Hotels Spend Big to Lose Tired Looks 

SF Examiner 6/30
A Bite of the Bay at the W San Francisco's New Restaurant Trace

Traveling Greener 6/22
Cool Holidays in San Francisco 

PopSugar 5/17
W San Francisco's New Restaurant, Trace, to Celebrate Conscious Cuisine

SF Business Times 
Older Eateries Order the Remodel Du Jour 

Tablehopper 4/12
Restaurant Makeovers: XYZ 

SF Weekly 4/11
XYZ Ends Its Run 

GrubStreet 4/8
XYZ to Close at the W to Make Way for the More ‘Localist' Trace 

Eater SF 4/8
XYZ Shutters Sunday, New Restaurant Trace En Route 

Inside Scoop 4/8
XYZ Restaurant Shuttering this Weekend, to May Way for Saitowitz-Designed Trace 

Hours of Operation
  • Breakfast Monday - Friday, 6:30 AM - 10:30 AM
  • Lunch Monday - Friday, 11:30 AM - 2:00 PM
  • Dinner Sunday - Thursday, 6:00 PM - 10:00 PM; Friday & Saturday, 6:00 PM - 11:00 PM
  • Weekend Brunch Saturday & Sunday, 7:00 AM - 2:00 PM