Meet The Chef at TRACE


Chef Frederic Hoffmann brings two decades of experience in the fine dining industry to his job as Executive Chef of W San Francisco, where he oversees W San Francisco’s entire culinary operations and menus for its catering and banquet facilities, room service, Living Room bar, and W Hotel’s concept restaurant, TRACE.

Chef Hoffmann’s accomplished culinary background includes two decades of working at fine dining establishments around the world. His passion for culinary arts and creativity in the kitchen began at a young age in his hometown of Montreal, Canada, where he was heavily influenced by his French grandparents. He became an apprentice of Chef Albert Schnell at Toronto Hilton, beginning his career in hospitality. There, Hoffmann gained experience at various stations in the kitchen, which served as a foundation for his bright culinary journey.

Chef Hoffmann honed his expertise in cooking with fresh, seasonal ingredients during his time at Didier Restaurant in Toronto, where he was mentored by Chef Didier Leroy, Maître Cuisinier de France. Hoffmann later spent six years with Starwood Hotels as a Task Force executive sous chef to assist with the redevelopment of the culinary programs at top hotels in both the U.S. and Canada, including The St. Regis Aspen, The St. Regis San Francisco, W Austin, Sheraton Denver Downtown Hotel, and The Westin Edmonton, among others. In 2005, Hoffmann returned to Toronto, serving as the executive sous chef at Le Meridien King Edward Hotel for seven years, followed by his appointment as executive chef at The Westin Calgary. Most recently, Hoffmann served as executive chef of The St. Regis Princeville in Hawaii, where he spearheaded menu development and managed the kitchen staff.  

W San Francisco guests will find Hoffmann’s stamp on TRACE’s refreshed menu, showcasing the best of seasonal, local and fresh California cuisine. 


TRACE Restaurant

W San Francisco 181 Third StreetSan FranciscoCAUS


Hours of Operation
  • Breakfast Monday - Friday, 6:30 AM - 10:30 AM
  • Lunch Monday - Friday, 11:30 AM - 2:00 PM
  • Dinner Sunday - Thursday, 6:00 PM - 10:00 PM; Friday & Saturday, 6:00 PM - 11:00 PM
  • Weekend Brunch Saturday & Sunday, 7:00 AM - 2:00 PM