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TRACE
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Welcome to

TRACE San Francisco

Cheers time
TRACE at W San Francisco is committed to creating a thoughtful culinary experience by fusing the vibrant personality of the Bay Area with a dedication to responsible food. Our high-quality cuisine is prepared from locally sourced and sustainable ingredients - or obtained through partners with sustainable practices. We hope you'll enjoy your meal, which can be confidently traced back to its natural origins.
  • Breakfast: Monday - Friday, 6:30AM - 10:30AM
  • Lunch: Monday - Friday, 11:30AM - 2PM
  • Dinner: Sunday - Thursday, 6PM - 10PM; Friday & Saturday, 6PM - 11PM
  • Weekend Brunch Saturday & Sunday, 7AM - 2PM
  • burger and fries

Beverages

Crafted non alcoholic beverage

Passion Fruit Lemonade - 7
passion fruit puree, honey syrup lemon, ginger beer
Strawberry soda - 7
strawberry puree, lime orgeat (almond) syrup, orange, soda water
Blueberry iced tea - 7
blueberry iced tea, lemon

Specialty Cocktails

Campari's Cousin - 16
aperol, sparkling wine, soda
Lemongrass Drop - 16
skyy vodka, pineapple, lemongrass, st. germain elderflower liquer, lemon juice
Café coco - 16
ketel one vodka, chilled espresso, half & half, coconut syrup, mint
The Aloe-ha - 16
tanqueray gin, chareau aloe, mango puree, honey syrup, lemon
Daisy Royale - 16
casa noble blanco tequila, green chartreuse, lime, sparkling wine
Bananarama - 16
zacapa rum, giffard banana, lime
Pimm Williams - 16
evan williams bourbon, pimm's #1, fresh blackberries, lemon
Oro Liquido - 16
maker's mark bourbon, licor 43, dry vermouth, ango & saffron bitters

Brunch Menu

FUEL

Acai Pataya Bowl - 14
granola, banana, almond, bee pollen, honey from our bees
8 Warm Steel Cut Oats - 14
almonds, honey from our bees
Cream Brulee French Toast - 18
cinnamon candied walnut, quince butter, maple bourbon syrup
Peach Buttermilk Pancakes - 19
raspberry, honeycomb streusel, vanilla custard sauce

Pantry

W Continental - 15
seasonal fruit, chia seed parfait, pastry
California Grapefruit - 13
wheat toast, avocado, shaved baby radish
Trace Spring Granola - 13
straus organic vanilla yogurt or almond milk
Smoked Salmon - 19
open face on an everything bagel, cream cheese, capers, red onion, dill
Pacific Oysters - 14
elderflower and rhubarb mignonette*
honey bee acai bowl - 14
granola, banana, almond, bee pollen honey from our bees

Savor Menu

Warm Steel Cut Oats -
almonds, honey from our bees
Buttermilk Pancake Stack -
wild huckleberries blueberry sauce, meyer lemon curd
Crème brûlée french toast -
fromage blanc mousseline, local strawberry patch

MAIN

Noble Farm Sourdough BLT - 18
butter lettuce, avocado, tomato jam, garlic aioli
Impossible burger™ ♥ - 21
sunny-side egg, tillamook cheddar, jalapeño aioli, pickle, brioche bun *
Grilled Chicken salad - 21
little gem lettuce, avocado, tomato, cucumber, scallion, with house ranch
Grilled chicken sandwich - 18.5
jalapeno aioli, pickled onion, scallion, cilantro

Eggs

The American Standard Breakfast - 19
two organic eggs, choice of bacon, chicken sausage, ham or avocado and choice of toast
Avocado Toast - 16
fried egg, lemon, arbequina oil, sunflower sprouts
Three eggs scrambled with black truffle - 20
ACME bakery whole wheat toast, noble farm bacon
Croque Madame - 19
bechamel, gruyere, hame, sunny side egg, sourdough toast, side salad
Eggs Chilaquiles - 19
roasted tomato salsa, crispy tortilla, queso cotija
Grilled Hanger Steak - 28
flat iron steak, eggs any style, papas bravas
Grilled rib eye steak & egg - 33
eggs any style, papas bravas, spicy chorizo aioli*
Eggs Benedict - 24
canadian bacon, tomato jam, lemon basil hollandaise, side salad or fruit*

Sweets

Yuzu Crème Brûlèe - 9
yuzu curd, sesame brittle, blood orange
Lavender Panna Cotta - 10
grapefruit gelée, honeycomb, raspberry meringue
Chocolate Semi Fredo - 9
hazelnuts cake, candied salted nougatine, aerated chocolate, cocoa nib cracker

Juice Bar

Kale, spinach, cucumber, apple - 9
orange, carrot, tumeric - 9

Coffee

latte - 7.5
double
espresso - 7.5
double
cappuccino - 7.5
double
equator coffee - 6
single
equator cold brew - 7
single

SPARKLING

Anna de Codorniu - 12
cava, spain
Simmonnet Febvre - 13
rose cremant de bourgogne, france
Gruet - 14
sparkling, new mexico
No. 69, JCB - 16
rose cremant de bourgogne, france
Veuve Cliquot-Ponsardin - 23
brut champagne, france
Rederer Estate - 15
sparkling, anderson valley

WHITE

Illumination by Quintessa - 17
sauvignon blanc, napa
St Supery - 11
sauvignon blanc, napa
Kris - 13
pinot grigio, italy
Miner - 14
viognier, california
Sonoma Cutrer - 16
chardonnay, sonoma coast
Artesa - 15
chardonnay, carneros
Grgich Hills - 15
chardonnay, napa valley

ROSE

Whispering Angel - 15
grenache blend, côte de provence
Send nudes - 13
pinot noir, sonoma coast

RED

Greywacke - 19
pinot noir, marlborough
Qupé - 12
syrah, santa barbera
Twisted Paso - 14
zinfandel, paso robles
Terrazas Los Andes - 14
malbec, mendoza, argentica
Rabble - 12
red blend, paso robles
Daou - 17
cabernet sauvignon, paso robles
Suite petite - 12
syrah/petite sirah, paso robles
Sofa King Beuno - 14
red blend, paso robles

Beer

Trumer Pilsner - 9
german style pilsner 4.8% berkeley, california
Cal Lager - 9
2-row pale 4.9% san francisco, california
Brew Free or Die - 9
IPA by 21st amendment 7% san francisco
Guiness - 9
dry stout 4.3% ireland
Anchor Steam - 9
blend of 2-row pale & caramel 4.9% san francisco
KSA - 9
kolsch style ale by fort point 4.6% san francisco
Delrium Tremens - 12
belgian strong pale ale 8.5% belgium
Boont Amber Ale - 9
red ale style 5.8% andderson valley
Angry Orchard - 9
crisp apple, hard cider 5% hudson valley, new york
Super Cluster - 9
double IPA by Lagunitas 8%, petaluma, california
Rose Ale - 9
sparkling ale 6.5%, walnut creek, california

Specialty Cocktails

Lemongrass Drop -
ketel one vodka, pineapple, lemongrass, st. germain elderflower liqueur, lemon juice
Tropic like it's hot - 16
zacapa 23 yr rum, lychee, passionfruit, spiced-pineapple gomme, lemon, coco lopez
Smoke & Mirrors - 18
hennessy vsop, santa teresa 1796 rum, heering, montenegro amaro, creme de noyaux , smoked with maple wood
Togarashi Sunrise - 16
del maguey san luis del rio mezcal, aqua vitae, turmeric, kaffir lime, vanilla, lemon, with togarashi salted rim
Spide Trade - 15
nolet's gin, california glogg, passionfruit, lemon, egg white, cardamom

Crafted Non Alcoholic Beverages

Passionfruit Lemonade - 7
passionfruit puree, honey syrup lemon, ginger beer
Strawberry Soda - 7
strawberry puree, lime, orgeat (almond) syrup, orange, soda water

Breakfast Menu

FUEL

W Continental - 15
seasonal fruit, chia seed parfait, pastry
Trace Spring Granola - 13
straus organic vanilla yogurt or almond milk
Smoked Salmon - 19
open face on an everything bagel, cream cheese, capers, red onion, dill
California Grapefruit - 13
whole wheat bread, avocado shaved baby radish
Avocado Toast - 16
fried egg, sunflower sprouts
Warm Steel Cut Oats - 14
almonds, honey from our bees
Crème brûlée french toast - 16
fromage blanc mousseline, local strawberry patch
Buttermilk Pancake Stack - 19
wild huckleberries blueberry sauce, meyer lemon curd
Acai Pataya Bowl - 14
granola, banana, almond, bee pollen, honey from our bees
8 Warm Steel Cut Oats - 14
almonds, honey from our bees
Peach Buttermilk Pancake - 19
raspberry, honeycomb streusel, vanilla custard sauce

Eggs

The American Standard Breakfast - 19
two organic eggs, choice of bacon, chicken sausage, ham or avocado and choice of toast
Three eggs scrambled - 19
broccolini, ham, cheffar, bacon, ACME bakery whole wheat toast
Eggs Chilaquiles - 19
roasted tomato salsa, crispy tortilla, queso cotija
Egg white scramble - 20
leeks, mushrooms, soy sausage, whole wheat bread
Warm red quinoa bowl - 19
baby kale, avocado, two poached eggs, california olive oil, honey bee hot sauce
Egg Benedict - 24
Canadian bacon, tomato jam, lemon basil hollandaise, side salad or fruit*

Juice Bar

Kale, spinach, cucumber, apple - 9
orange, carrot, tumeric - 9

Coffee

latte - 7.5
double
espresso - 7.5
double
cappuccino - 7.5
double
equator coffee - 6
single
equator cold brew - 7
single

Sides

Bagel - 5
everything, whole wheat, plain
Toast - 5
San Francisco sourdough, whole wheat, gluten free bread
Bread - 6
croissant, bran muffin, blueberry muffin
Fingerling potatoes - 6
bacon - 6
chicken apple sausage - 7
ham - 6
fruit cup - 7
yogurt - 5
plain yogurt, greek yogurt, vanille honey yogurt
cottage cheese - 5

Lunch menu

SHARE

Mixed Olived or spiced nuts - 7
Brussel Sprout and Shishito - 16
Bone Marrow - 17
Crispy fries, house aioli - 9
corn hush puppy - 12
Duck Fat Tater Tots - 25

STARTER

Modern Classic Caesar - 15
parmesan, golden balsamic + caper vinaigrette, anchovy, brussels sprouts, kale, bacon
Grilled Chicken Salad - 24
artisan lettuce, avocado, tomato, cucumber, radish, heirloom carrot, ranch dressing
Peach + Coraline Salad - 14
peaches, pickled mustard seed, walnut, Midnight Moon goat cheese, peach vinaigrette
Brentwood corn soup - 9
sweet pepper relish, smoked chili oil
Seasonal flatbread - 16
prosciutto, fig, arugula
Crispy pork belly - 14
coconut vinaigrette, stone fruit, green papaya pickled chili
Market Soup - 9
Inspired by the ferry building farmer market

MAIN

Green Asparagus - 22
fingerling, sunflower seeds, lemon gel, midnight moon goat cheese, sprout
King Salmon - 28
sweet summer corn, melted leek, chanterelle mushroom, chorizo
Fulton Valley Chicken Sandwich - 18.5
jalapeno aioli, onion, scallion + cilantro, chips
"Rueman" Sandwich - 17
red cabbage kraut, pastrami, Russian dressing, smoked honey mustard
Wild Shrimp Pappardelle - 21
forage mushrooms, bacon, gulf shrimp, marsala, parmesan
"Butcher's Cut" - 36
USDA prime hanger steak, marble potato mosaic, mushroom, mustard seed, zesty smoked salsa verde
Red Kuri Pumpkin - 26
sprouted wheat berry risotto, medjool date, hen of the woods mushroom, fungi sabayon
Noble Farm Sourdough BLT - 18
butter lettuce, avocado, tomato jam, garlic aioli
Impossible burger™ ♥ - 21
sunny-side egg, tillamook cheddar, jalapeño aioli, pickle, brioche bun *

Lunch on the Fly

Monday

Fulton Valley Chicken Sandwich -
jalapeno aioli, onion, scallion + cilantro, chips

Tuesday

Shanghai Noodles -
pea shoot, king trumpet mushroom, snap pea, poached shrimp, black truffle

Wednesday

House made Lamb pastrami -
heirloom cucumber, fried pickled shallot, harrisa yogurt, mint pistou

Thursday

Wild mushroom tortelloni -
fresh herb, reggiano cheese

Friday

Lunch menu Specials

Enjoy glass of house red or white wine with lunch on the fly - 8

Crafted non alcoholic beverage

Passion Fruit Lemonade - 7
passion fruit puree, honey syrup lemon, ginger beer
Strawberry soda - 7
strawberry puree, lime orgeat (almond) syrup, orange, soda water

Coffee

latte - 7.5
double
espresso - 7.5
double
cappuccino - 7.5
double
equator coffee - 6
single
equator cold brew - 7
single

Specialty Cocktails

Campari's Cousin - 16
aperol, sparkling wine, soda
Lemongrass Drop - 16
ketel one vodka, pineapple, lemongrass, st. germain elderflower liqueor, lemon juice
Vesper Rose - 16
ketel one grapefruit and rose vodka, elderflowers, kina, raspberries, mint, lemon and rose sparkling wine
Daisy Royale - 16
casa noble blanco tequila, green chartreuse, lime, sparkling wine
Au Bon Vieux temps (Good Ole Days) - 16
woodford reserve rye, hine cognac vsop, amaro aplomado, alessio chinato, banana liqueur
Head of the house - 16
bulleit bourbon, domaine de canton ginger liquor, cynar, oban 14yr rinse
Spice Trade - 15
nolet's gin, california glogg, passionfruit, lemon, egg white, cardamom
Tropic like it's hot - 16
zacapa 23 yr rum, lychee, passionfruit, spiced-pineapple gomme, lemon, coco lopez
Smoke & Mirrors - 18
hennessy vsop, santa teresa 1796 rum, heering, montenegro amaro, creme de noyaux , smoked with maple wood
Togarashi Sunrise - 16
del maguey san luis del rio mezcal, aqua vitae, turmeric, kaffir lime, vanilla, lemon, with togarashi salted rim

Wine by the glass

SPARKLING

Anna de Codorniu - 12
cava, spain
Simmonnet Febvre - 13
rose cremant de bourgogne, france
Roederer Estate - 15
sparkling, anderson valley
No. 69, JCB - 16
rose cremant de bourgogne, france
Veuve Cliquot-Ponsardin - 23
brut champagne, france

WHITE

Illumination by Quintessa - 17
sauvignon blanc, napa
St Supery - 11
sauvignon blanc, napa
Kris - 13
pinot grigio, italy
Miner - 14
viognier, california
Sonoma Cutrer - 16
chardonnay, sonoma coast
Artesa - 15
chardonnay, carneros
Grgich Hills - 15
chardonnay, napa valley

ROSE

Whispering Angel - 15
grenache blend, côte de provence
Send nudes - 13
pinot noir, sonoma coast

RED

Greywacke - 16
pinot noir, marlborough
Qupé - 12
syrah, santa barbera
Terrazas Los Andes - 14
malbec, mendoza, argentica
Daou - 17
cabernet sauvignon, paso robles
Rabble - 12
red blend, paso robles
Suite petite - 12
syrah/petite sirah, paso robles
Sofa King Bueno - 14
red blend, paso robles

Beer

Trumer Pilsner - 9
german style pilsner 4.8% berkeley, california
Cal Lager - 9
2-row pale 4.9% san francisco, california
Brew Free or Die - 9
IPA by 21st amendment 7% san francisco
Guinness - 9
dry stout 4.3% ireland
Anchor Steam - 9
blend of 2-row pale & caramel 4.9% san francisco
KSA - 9
kolsch style ale by fort point 4.6% san francisco
Delrium Tremens - 12
belgian strong pale ale 8.5% belgium
Boont Amber Ale - 9
red ale style 5.8% andderson valley
Rose Ale - 9
sparkling ale 6.5%, walnut creek, california
Super Cluster - 9
double IPA by Lagunitas 8%, petaluma, california
Rose Ale - 9
sparkling ale 6.5%, walnut creek, california

Crafted Non Alcoholic Beverages

Passionfruit Lemonade - 7

Sweets

Yuzu Crème Brûlèe - 9
yuzu curd, sesame brittle, blood orange
Lavender Panna Cotta - 10
grapefruit gelée, honeycomb, raspberry meringue
Chocolate Semi Fredo - 9
hazelnuts cake, candied salted nougatine, aerated chocolate, cocoa nib cracker

Dinner menu

SHARE

Brussel Sprout - 16
shishito, cashew, peanuts, lime and chili agro dolce
Pacific Oysters - 14
yuzu kosho, pickled sea bean, crystalized wasabe, lardo
Charcuterie Board - 21
truffle devil egg, chicken liver mousse
Fig Flatbread - 16
prosciutto, creszenza, arugula
Bone Marrow -
honey shallot jam, meyer lemon gremolata
Duck Fat Tater Tots - 25

TASTE

Heirloom melon and tomato salad - 14
basil, parmesan, watermelon radish, lemon verbena sorbet, melon broth
Warm mushroom salad - 14
spicy green, hen of the woods, shimieji, asian pear, sherry vinaigrette
Modern classic caesar - 15
parmesan, golden balsamic + caper vinaigrette, anchovy, brussels sprouts, kale, bacon
Roasted scallops - 21
caramelized sunchoke, mustard seed,celery, huckleberry
Crispy pork belly - 14
coconut vinaigrette, stone fruit, green papaya pickled chili
Brentwood corn soup - 9
sweet pepper relish, smoked chili oil
Hella Mushroom Soup - 9
onion cream, kale chip
Pork Tenderloin - 29
braised swiss chard, white bean, confit pork belly, chicharonne
Iron Ox Little Gem ♥ - 14
organic strawberry, mozzarella, toy box tomato, basil arbaqinoa oil

MAIN

Campbell River Salmon - 28
fennel puree, charred broccoli rabe, arbequiina green olive, anchovy, lemon
Green Asparagus - 22
fingerling, sunflower seeds, lemon gel, midnight moon goat cheese, sprout
Striped Bass - 29
celeriac, concord grapes, braised cabbage, smoked trout roe
Salt brick half chicken - 28
corn, chanterelle mushroom, charred red onion, BBQ mustard, IPA chicken stock
Pork chop - 28
charred shishito pepper, romesco, plum escabeche
"Butcher's Cut" - 36
USDA prime hanger steak, marble potato mosaic, mushroom, mustard seed, zesty smoked salsa verde
Wild Shrimp Pappardelle - 25
forage mushrooms, bacon, gulf shrimp, marsala, parmesan
Red Kuri Pumpkin - 26
sprouted wheat berry risotto, medjool date, hen of the woods mushroom, fungi sabayon

Specialty Cocktails

Spice Trade - 15
nolet's gin, california glogg, passionfruit, lemon, egg white, cardamom
Tropic like it's hot - 16
zacapa 23 yr rum, lychee, passionfruit, spiced-pineapple gomme, lemon, coco lopez
Smoke & Mirrors - 18
hennessy vsop, santa teresa 1796 rum, heering, montenegro amaro, creme de noyaux , smoked with maple wood
Togarashi Sunrise - 16
del maguey san luis del rio mezcal, aqua vitae, turmeric, kaffir lime, vanilla, lemon, with togarashi salted rim

Crafted Non Alcoholic Beverages

Passionfruit Lemonade - 7

Beer

Super Cluster - 9
double IPA by Lagunitas 8%, petaluma, california
Rose Ale - 9
sparkling ale 6.5%, walnut creek, california

Sweets

Yuzu Crème Brûlèe - 9
yuzu curd, sesame brittle, blood orange
Lavender Panna Cotta - 10
grapefruit gelée, honeycomb, raspberry meringue
Chocolate Semi Fredo - 9
hazelnuts cake, candied salted nougatine, aerated chocolate, cocoa nib cracker

SPARKLING

Roederer Estate - 15
sparkling, anderson valley

WHITE

Grgich Hills - 15
chardonnay, napa valley

ROSE

Send nudes - 13
pinot noir, sonoma coast

RED

Rabble - 12
red blend, paso robles
Daou - 17
cabernet sauvignon, paso robles
Suite petite - 12
syrah/petite sirah, paso robles
Sofa King Bueno - 14
red blend, paso robles

Dessert Menu

Sweets

Carrot Cake - 9
vanilla mascarpone, blueberries, nectarines, suggested pairing: Royal Tokaji
Mango Sundae - 9
coconut mochi, raspberries suggested pairing: Michele Chiarlo Nivole
Chocolate Bar - 9
cherries, chantilly cream, caramel ganache suggested pairing: Ramos Pinto
Strawberry peach galette - 9
honey ice cream, lavendar crumble suggested pairing: Anna De Codorniu
Artisanal cheeses - 16
sourdough crostini, cabernet cranberries, olives, suggested pairing: Pedro Ximenez Nectar

Dessert Wines

Royal Tokaji - 18
5 puttonios aszu
Michele Chiarlo Nivole - 8
moscato, Italy
Ramos Pinto - 12
port I.b.v., portugal
Anna De Codorniu - 12
cava, spain
Pedro Ximenex Nectar - 12
sherry, spain

Living Room Bar Menu

BITES

Olympia Provisions Charcuterie - 18
tomato jam, estero gold cheese
House Potato Chips - 9
fresh guacamole
Sweet Potato fries -
blue cheese aioli
Farmstead Cheese -
Northern California selection

Specialty Cocktails

Spice Trade - 15
nolet's gin, california glogg, passionfruit, lemon, egg white, cardamom
Tropic like it's hot - 16
zacapa 23 yr rum, lychee, passionfruit, spiced-pineapple gomme, lemon, coco lopez
Smoke & Mirrors - 18
hennessy vsop, santa teresa 1796 rum, heering, montenegro amaro, creme de noyaux , smoked with maple wood
Togarashi Sunrise - 16
del maguey san luis del rio mezcal, aqua vitae, turmeric, kaffir lime, vanilla, lemon, with togarashi salted rim

Crafted Non Alcoholic Beverages

Passionfruit Lemonade - 7
passionfruit puree, honey syrup lemon, ginger beer

Beer

Super Cluster - 9
double IPA by Lagunitas 8%, petaluma, california
Rose Ale - 9
sparkling ale 6.5%, walnut creek, california

SHARE

Duck Fat Tater Tots - 25

MAIN

Noble Farm Sourdough BLT - 18
butter lettuce, avocado, tomato jam, garlic aioli
Impossible burger™ ♥ - 21
sunny-side egg, tillamook cheddar, jalapeño aioli, pickle, brioche bun *

Sweets

Yuzu Crème Brûlèe - 9
yuzu curd, sesame brittle, blood orange
Lavender Panna Cotta - 10
grapefruit gelée, honeycomb, raspberry meringue
Chocolate Semi Fredo - 9
hazelnuts cake, candied salted nougatine, aerated chocolate, cocoa nib cracker

SPARKLING

Roederer Estate - 15
sparkling, anderson valley

WHITE

Grgich Hills - 15
chardonnay, napa valley

ROSE

Send nudes - 13
pinot noir, sonoma coast

RED

Rabble - 12
red blend, paso robles
Daou - 17
cabernet sauvignon, paso robles
Suite petite - 12
syrah/petite sirah, paso robles
Sofa King Bueno - 14
red blend, paso robles
View the Full Menu
Living Room Bar Socializing, redefined. Experience the redesigned Living Room Bar, a fusion of dynamic décor and creative energy that reflects the pulse of downtown San Francisco's SoMa District. Hang out in an inviting and chic space infused with radiating colors and electric beats spun by a live DJ. Explore the full bar's visionary selection of eight locally renowned beers and range of international specialty brews on tap. Sip an expertly crafted cocktail or a neat whiskey, and enjoy locally-sourced tastes from TRACE
Living Room Menu Living Room Bar
feast play sleigh
Private and Group Dining Enjoy TRACE in the most intimate setting. Contact us to reserve private areas for your next corporate or special event. Fusing the local personality of the Bay Area with our dedication to socially responsible food makes TRACE the ideal destination. All groups that are 12 or more must be directed to our Sales Team at [email protected]
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lounge